Dec 2, 2019
An interview with Kate Campbell, PhD, LMFT, and Katie Lemieux, LMFT from The Private Practice Startup. Curt and Katie talk with Kate and Katie about the differences between marketing and branding, what therapists should consider when developing their personal brand, and common mistakes therapists make.
It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.
To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
The Private Practice Startup is co-owned by Kate Campbell, PhD, LMFT and Katie Lemieux, LMFT. They’re two therapists with entrepreneurial spirits who are crazy about business, branding and marketing. They live, work and play in South Florida.
They both built their 6-Figure private practices in less than 2 years from the ground up and inspire other ambitious mental health professionals to brand themselves, grow their dream private practices and live into their dream lifestyles. They have a hunger for business, branding and marketing.
They love helping private practitioners work with the clients they love, profit more in business, and create the freedom to truly enjoy a lifestyle business.
Kate is a food and wine aficionado who loves to travel and create new memories with her husband and son. She also loves the beach, pilates, riding horses, concerts, and of course the occasional “retail therapy”.
Thanks to Kate, Katie is a wine snob in the making. Katie is an avid pitbull lover and has 2 of her own, she loves travel, new and fun adventures, reading, the ID channel, Halloween, sparkles, taking pictures, random silly things, family time and taking time to just be.
They are the creators of Private Practice Marketing E-Course and Coaching, provide FREE podcasts, and customizable Attorney Approved Private Practice Paperwork for therapists. Visit PrivatePracticeStartup.com for more info!
We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links:
Kate and Katie’s website = www.privatepracticestartup.com
The A to Z Cheatsheet: Essentials for Building and Growing Your Dream Private Practice - https://a-z-cheat-sheet-download.gr8.com/
Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is a Board Member at Large for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more about Curt at www.curtwidhalm.com.
Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more about Katie at www.katievernoy.com.
Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.
Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/