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Apr 13, 2020

Curt and Katie talk about the updates to the Ethics Code for CAMFT that was approved in December, 2019. We talk about the new guidance on testimonials, marketing to each other’s clients, and duplication of services. We look at what we can do and what we probably still shouldn’t do.          

It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.

In this episode we talk about:

  • The California Association of Marriage and Family Therapists (CAMFT) Code of Ethics Update
  • Solicitation of testimonials – clarifying who you can ask for testimonials
  • Re-evaluating clients, looking at how they have their own agency and autonomy
  • Defining “undue influence,” seeking legal definition to aid the understanding what should be considered within the ethics code change
  • Looking at how the perceived or actual power differential impact can be considered
  • Even if we can, should we solicit testimonials?
  • Appropriate tactics for asking for testimonials
  • Looking at antitrust and other reasons for these changes
  • Why we can now compete for each other’s clients
  • How we can see each other’s clients
  • Do what makes sense and don’t be a jerk

Our Generous Sponsor: Therapy Reimagined

So…you’re wondering how to make it through this. Worried about finances, what’s next, how to keep doing your best therapy, continued adjusting to telehealth, etc. Now, more than ever, it may be worth it to invest in your clinical and business decisions to improve your practice. We recognize that getting help is better than going at it alone.

During overwhelming or uncertain times (like these) it can be especially helpful to seek supervision or consultation. When you can’t get out of your own panic or concrete thinking, we’d like to be your thinking partner. But we know that money is uncertain, so we’re offering our 50-minute-hour at half price. That’s right - a consultation with Curt or Katie (while we’re stuck in quarantine) for only $100.

As you know, Curt and Katie have worked in a lot of different mental health settings, so we can advise on legal and ethical issues, navigating your career, clinical supervision, making decisions in your business, and a whole lot more.

Check out our offerings and sign up at Use the coupon code CAREPACKAGE at check out for your $100 discount*.

*Subject to availability and may be changed without notice.

Resources mentioned:

We’ve pulled together resources mentioned in this episode and put together some handy-dandy links. Please note that some of the links below might be affiliate links, so if you purchase after clicking below, we may get a little bit of cash in our pockets. We thank you in advance!

The Published CAMFT Code of Ethics

SimplePractice Learning course: New CAMFT Code of Ethics 

California WIC Code: Defining Undue Influence

FTC decision – National Music Teacher’s Association Decision regarding restricting trade 


Therapy Reimagined 2020 Conference: Speakers!!

Therapy Reimagined 2020 Call for Sponsors


Relevant Episodes:

Managing Your Online Reputation

The Fight to Save Psychotherapy

Antitrust for Therapists

That’s Unethical!


Connect with us!

Our Facebook Group – The Modern Therapists Group

Get Notified About Therapy Reimagined 2020 (and TR2019 Virtual Conference)


Our consultation services:

The Fifty-Minute Hour


Who we are:

Curt Widhalm is in private practice in the Los Angeles area. He is the cofounder of the Therapy Reimagined conference, the CFO of the California Association of Marriage and Family Therapists, an Adjunct Professor at Pepperdine University, a former Subject Matter Expert for the California Board of Behavioral Sciences, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at:

Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant supporting leaders, visionaries, executives, and helping professionals to create sustainable careers. Katie, with Curt, has developed workshops and a conference, Therapy Reimagined, to support therapists navigating through the modern challenges of this profession. Katie is also President of the California Association of Marriage and Family Therapists. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at:

A Quick Note:

Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.

Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.


Stay in Touch:

Our Facebook Group – The Modern Therapist’s Group



Voice Over by DW McCann

Music by Crystal Grooms Mangano